Sunday Proved It: Beck on how people told the NFL to go to hell during half time.

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The @TPUSA halftime show was a proof of concept. You can’t necessarily pull people from the NFL. But you can pull them from the network and put them online. NBC saw that. More importantly, sponsors saw that. If this trend continues, 5 years from now, we’ll be in a different… pic.twitter.com/OpfOP7xfQd

— Glenn Beck (@glennbeck) February 10, 2026

The @TPUSA halftime show was a proof of concept. You can’t necessarily pull people from the NFL. But you can pull them from the network and put them online. NBC saw that. More importantly, sponsors saw that. If this trend continues, 5 years from now, we’ll be in a different world. This was a GREAT first step.