Shrinkflation is hitting your favorite snacks and meals, and this compilation shows real people opening up bags, boxes, and bags of fast food that came up short. You paid the same (or more) for less product, smaller portions, and packaging that looks emptier every year. From bagels with one raisin to chip bags that rattle, see exactly how the snacks and drinks you grew up with keep getting smaller while the prices climb. • Chip bags opened on camera with only a handful of chips inside • Fast food fry boxes and burgers arriving half full or tiny • Mini-sized snacks that look more like cereal than chips • Ice cream bars and bagels compared to how big they used to be • Deli meat and drink portions weighed against the label claims • Sandwiches getting thinner bread and meals shorting protein scoops If you’ve noticed your groceries doing the same thing, drop a comment with the product that shocked you most and how much smaller it got. Subscribe so you never miss our next breakdown of shrinking snacks and rising prices, and share this with the friend who keeps saying it’s all in your head. This video looks at shrinkflation, smaller snack sizes, rising grocery prices, fast food portion cuts, chip bag fill rates, ice cream bar shrinkage, deli meat weight, and packaging that holds less product than it used to.
McDonald’s has again decreased the size of their small drink The cup is now so small, it’s basically a sippy cup To put this Shrinkflation into perspective, in 2016 a small size drink at McDonalds was 16 ounces. That is basically the size of the new bottled sodas sold at stores, it was huge in comparison Since 2015 McDonald’s has increased menu prices across the board 80-120%+ We are being robbed blind
McDonald’s has again decreased the size of their small drink
The cup is now so small, it’s basically a sippy cup
To put this Shrinkflation into perspective, in 2016 a small size drink at McDonalds was 16 ounces. That is basically the size of the new bottled sodas sold at… pic.twitter.com/praaXuXccn
— Wall Street Apes (@WallStreetApes) June 14, 2026
Pillsbury Cinnamon Rolls are next to be hit with Shrinkflation, the size looks drastically decreased However, on the package they updated the label to say “Still 8 cinnamon rolls” This way when you open them and realize how small they are and check the label, it’ll remind you there are “Still” 8 of them at least At this point it’s like companies are mocking us
Pillsbury Cinnamon Rolls are next to be hit with Shrinkflation, the size looks drastically decreased
However, on the package they updated the label to say “Still 8 cinnamon rolls”
This way when you open them and realize how small they are and check the label, it’ll remind you… pic.twitter.com/YxBP12d23O
— Wall Street Apes (@WallStreetApes) April 29, 2026
The popular ice cream ‘Klondike bar’ has drastically reduced the thickness of their bar The ice cream core is significantly thinner than it used to be. The new Shrinkflation bars feel roughly half as thick as the older versions But that’s not all, The chocolate outer coating shell has also gotten thinner Klondike officially labels its products as “Frozen Dairy Dessert” and can’t legally be called ice cream anymore The FDA has a strict Standard of Identity for what can be called “Ice Cream”: – Must contain at least 10% milkfat. – Minimum levels of total milk solids, and more Klondike bars fall below that 10% milkfat threshold
The popular ice cream ‘Klondike bar’ has drastically reduced the thickness of their bar
The ice cream core is significantly thinner than it used to be. The new Shrinkflation bars feel roughly half as thick as the older versions
But that’s not all, The chocolate outer coating… pic.twitter.com/QAXJsWQIEF
— Wall Street Apes (@WallStreetApes) June 1, 2026
Brinker International CEO Kevin Hochman, who owns Chili’s, says they saw what other restaurants were doing with Shrinkflation So they decided to do the opposite at Chili’s – They researched hundreds of chicken sandwiches – Made theirs 80% bigger than the leading fast food’s premium chicken sandwich – Included it in their 3 for Me menu at $10.99 – Included unlimited chips and salsa – Included bottomless drinks – Included bottomless fries “We’re selling 161% more sandwiches today than we were pre the new platform. So we couldn’t be more excited about fighting shrinkflation with Chili’s. And it’s working so far” This is amazing. Finally a company who cares about the customer
Brinker International CEO Kevin Hochman, who owns Chili’s, says they saw what other restaurants were doing with Shrinkflation
So they decided to do the opposite at Chili’s
– They researched hundreds of chicken sandwiches
– Made theirs 80% bigger than the leading fast food’s… pic.twitter.com/oeTBef6yyS— Wall Street Apes (@WallStreetApes) May 9, 2026
Shrinkflation is reaching the point of just being fraud This giant looking bad of orange chicken is from Trader Joe’s From the size of this bag it looks like there would be a lot in here. Well take a look at what’s on this pan… that’s the entire bag Companies keep getting away with this and I think there needs to be recourse. They should face fines so large it makes a difference in their revenue so great they won’t do it again
Shrinkflation is reaching the point of just being fraud
This giant looking bad of orange chicken is from Trader Joe’s
From the size of this bag it looks like there would be a lot in here. Well take a look at what’s on this pan… that’s the entire bag
Companies keep getting… pic.twitter.com/xFOkUdjEkU
— Wall Street Apes (@WallStreetApes) May 18, 2026
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